In a Yahoo article posted yesterday (Internet advertisers kill text-based CAPTCHA – Yahoo! News), Mike Wehner writes about possible changes to text CAPTCHA hell. Yes, I said hell. I am nearing my sixth decade of life on this planet, and I sometimes have to give up and make a phone call when trying to use some of the inane CAPTCHA implementations I encounter. I am willing to suffer a second or two with ads to select.
I am not alone in my journey through the CAPTCHA quagmire. According to Wehner, negotiating a CAPTCHA takes an average of 14 seconds. Some take much, much longer. This is leading some companies out of the swamps and toward ad-based verification.
Solve Media is the big player in this space, and the graphic below demonstrates how ad-based CAPTCHA works. Instead of typing meaningless drivel, she enters text related to the displayed product. Easy and designed to drill product messages into our heads.
I know. Just one more way to commercialize the Web… but I don’t care. If I can cut CAPTCHA frustration while helping vendors carry out Turing tests, I’m OK with this. How about you?